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Mazu Networks Names Kevin Conklin as Vice President of Marketing


CAMBRIDGE, MASS. - October 30, 2007 - Mazu Networks, the leading(1) provider of Network Behavior Analysis (NBA) systems, today announced Kevin Conklin as vice president of marketing. In his role, Conklin will lead the team responsible for marketing programs, communications, product marketing and management and lead generation.

"Kevin has played a key role in the success of marketing strategies at several high profile high technology companies," said Paul Brady, CEO Mazu Networks. "He understands industry challenges and has the ability to overcome them by developing and implementing successful strategies. His expertise in launching innovative marketing programs on a global scale will help to increase Mazu Networks’ visibility within our target markets."

Conklin brings more than 30 years of marketing experience to Mazu Networks with a career heavily focused on global marketing strategy and execution, product marketing and business development.

"Mazu Networks is taking huge strides to extend its market leadership through continuous enhancements to their NBA technology," said Conklin. "Through Mazu Profiler, organizations are able to manage, secure and optimize the availability and performance of business services. I am excited to be joining Mazu's team of creative and experienced technology professionals."

Drawing from more than 15 years of executive management experience, Conklin has played an instrumental role in the success of various high technology companies. He was formerly the chief marketing officer for SMARTS, a leader in IT fault analysis software, where he was responsible for a major overhaul of product pricing and spearheaded the effort to develop a standardized sales process. Conklin also served as executive vice president of marketing at Concord Communications, a network hardware company, where he was part of the executive team that led the company’s successful IPO by creating a new market niche for network health reporting. Prior to Concord, Conklin was vice president of product development and marketing at Artel Communications.

Most recently, Conklin founded Supercell Consulting Group, LLC, which provides executive level marketing, sales and business development strategic consulting and implementation to growing technology companies.

About Mazu Networks, Inc.

Mazu Networks offers solutions that enable IT organizations to manage, secure, and optimize the availability and performance of business services. Mazu Profiler uses Network Behavior Analysis (NBA) to provide a new way of looking at the IT infrastructure by analyzing network traffic to provide valuable information about the interactions of and dependencies between users, applications, and systems. This enables enterprise IT organizations to ensure optimal performance and availability, enhanced protection and support for regulatory compliance, and informed decision making for IT initiatives. Only Mazu Profiler offers behavioral analytics, user identification and application fingerprinting, role-based presentation using common data, and intelligent operation with other systems in the infrastructure. With Mazu Profiler, hundreds of customers are able to ensure the availability, performance, and security of business services as well as to reduce costs and satisfy regulatory requirements. For more information, please visit www.mazunetworks.com.

 

(1) See: http://www.mazunetworks.com/news-events/061201-yankee.php.